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Hockey Goes Underground

If you are a hockey player who plays or resides on Long Island, then you have probably heard of Hockey Underground, located at 145 Milbar Blvd. in Farmingdale. The store opened at its Farmingdale location in 2012, but had been operating for many years in a warehouse in Freeport, just blocks away from the Freeport Ice Rink.

In order to accommodate their increasing customer base, store owner George Statler III said it was necessary to move. Farmingdale fit his store’s needs, “It’s a very central location, off a main highway, and very easy to get to,” said Statler.

“Hockey isn’t as big, as say, baseball, on Long Island,” said Statler, but he explained that there are more stores that sell baseball equipment because of higher number of people looking for that type of equipment. He said the same percentage of athletes are buying hockey equipment.

Statler began selling in warehouse, closed to the public. He originally worked for his father’s stores, Baseball Plus, before branching off into multisport equipment sales, and then finally into hockey.

His start with public sales began with the sale of a single hockey stick, when one of the hockey players— who had just finished a game at the adjacent rink in Freeport—observed him unloading a shipment into the warehouse. Statler said the warehouse at the time was strictly storage and not in any kind of order for display of merchandise.

That hockey player brought a friend, who brought a friend, who brought a friend and soon, Statler said he had many regular visits from new customers.

He’d ask the young hockey players about their typical purchases, where they would shop for hockey equipment. They all said they did not really have a brick and mortar place to shop, which was also reasonably priced. The new customers told Statler that they usually ordered hockey gear online, but didn’t like it; they wanted to see and touch the gear before making a significant purchase. That is when Statler knew he had to convert the warehouse and open to the public.

Statler confesses, he’s not a hockey player and, in fact, he never ever knew his Freeport location was near an ice rink. He was a baseball guy.

Slowly he learned that there was a good amount of hockey playing happening on Long Island.

He said the word-of-mouth customers named his Freeport location “Hockey Underground” because it was like a dungeon at first and the only hockey players who knew of it were from other hockey placers. It grew quickly, and within four years, Statler moved the business to Farmingdale.

“The market is really controlled by the NHL,” said Statler. “If the Rangers and Islanders are doing well, kids are excited about hockey, they want to play, that really drives the market.”

Statler says more and more kids are getting into the sport. He recalls that more of his customers were adults when he first started in the business, but guess that the average age of his customers now are 12 to 20 years old, and surprisingly he sells more ice hockey equipment through the year than street hockey gear.

“I think the Islanders leaving Long Island could hurt the business though, its [hockey’s] gotta be in people’s faces; out of sight, out of mind, but we’ll see,” said Statler.

His most popular selling item...definitely sticks. Statler said mostly because they break most compared to the other standard equipment in the sport. In addition, he said his skate sharpening service is popular because of their reputation with the quality of sharpening. He said many of his sharpening customers travel from New Jersey, and Brooklyn for that service alone. There are approximately 15 ice rinks on Long Island.

News

Starting July 26, the St. Kilian Roman Catholic Church in Farmingdale will feature a production of the hit musical, The Wizard of Oz. 

 

Based on a classic tale—first penned as a children’s novel by L. Frank Baum in 1900 and later transformed into a major motion picture by Metro-Goldwyn Meyer in 1939— The Wizard of Oz tells the story of a girl named Dorothy Gale, played by Zoe Neyer, and her dog Toto, who after being thrown into a twister end up in the Land of Oz. 

 

Trying to find her way home, Dorothy meets Glinda the Good Witch of the North, played by Angela Roedig, who instructs her to “follow the Yellow Brick Road.”

Farmingdale females were out in force on July 12, to represent their hometown at the 31st annual Long Island Women’s 5 kilometer run sponsored by the Runner’s Edge and the Greater Long Island Running Club. 

 

Bob Cook, who owns the Runner’s Edge shoe and sports apparel store on Main Street, said that attendance at this year’s race was the highest in the race’s history, with more than 500 women competing for the grand prize. 

 

According to Cook, over the years, the race has attracted the likes of world-class runners and Olympians from all over the state, racing for the $500 grand prize.


Sports

Throughout the summer, the Farmingdale Observer will feature the box scores from the Farmingdale Baseball League Inc.’s 9/11 Baseball Tournament. 

July 13

Plainedge 12 - Island Trees 2 (9UB)

 

Ozone Howard Huskies 14 - Wantagh Hawks 1 (9UA)

The Farmingale Devils Travel Baseball teams were in action during The 4th of July weekend and provided fireworks in two different states.

 

The 11U Devils won their third tournament this year. They traveled  to Connecticut for the fourth of July tournament. The Devils lost game one on Saturday 7-5 to the Connecticut Defenders and won game two 17-0,The Devils advanced to the playoff round and would meet the Defenders again .The bats were on fire all day led by Big Joe Mcgrath and Nick Franco.The Devils beat the Defenders 11-5 and advanced to the championship to play the number one seed and undefeated Hit Club. The Devils jumped out to 4-2 to lead .The game was tied at 9-9 going to the 6th inning and the Devils would score 2 runs and hold on to win the tournament. The Devils had 52 hits and scored 44 runs,Big Joe had 4 doubles a triple, Nick Franco had 8 hits. Anthony Quatromani 8hits.Matt DiSanti drove in the last run in the championship game. Tim Dorman 6 hits. Patrick Quinn 5 hits and 6 stolen bases. Nick O'Connor 3 hits and 4 stolen bases. Kyle Gaertner 6 hits and was winner pitcher in championship game. Patrick Sanchez was the winning pitcher in semi-final game.


Calendar

Monty Python - July 23

After Hours Networking - July 24

Music Under The Stars - July 25


Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com