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Hockey Goes Underground

If you are a hockey player who plays or resides on Long Island, then you have probably heard of Hockey Underground, located at 145 Milbar Blvd. in Farmingdale. The store opened at its Farmingdale location in 2012, but had been operating for many years in a warehouse in Freeport, just blocks away from the Freeport Ice Rink.

In order to accommodate their increasing customer base, store owner George Statler III said it was necessary to move. Farmingdale fit his store’s needs, “It’s a very central location, off a main highway, and very easy to get to,” said Statler.

“Hockey isn’t as big, as say, baseball, on Long Island,” said Statler, but he explained that there are more stores that sell baseball equipment because of higher number of people looking for that type of equipment. He said the same percentage of athletes are buying hockey equipment.

Statler began selling in warehouse, closed to the public. He originally worked for his father’s stores, Baseball Plus, before branching off into multisport equipment sales, and then finally into hockey.

His start with public sales began with the sale of a single hockey stick, when one of the hockey players— who had just finished a game at the adjacent rink in Freeport—observed him unloading a shipment into the warehouse. Statler said the warehouse at the time was strictly storage and not in any kind of order for display of merchandise.

That hockey player brought a friend, who brought a friend, who brought a friend and soon, Statler said he had many regular visits from new customers.

He’d ask the young hockey players about their typical purchases, where they would shop for hockey equipment. They all said they did not really have a brick and mortar place to shop, which was also reasonably priced. The new customers told Statler that they usually ordered hockey gear online, but didn’t like it; they wanted to see and touch the gear before making a significant purchase. That is when Statler knew he had to convert the warehouse and open to the public.

Statler confesses, he’s not a hockey player and, in fact, he never ever knew his Freeport location was near an ice rink. He was a baseball guy.

Slowly he learned that there was a good amount of hockey playing happening on Long Island.

He said the word-of-mouth customers named his Freeport location “Hockey Underground” because it was like a dungeon at first and the only hockey players who knew of it were from other hockey placers. It grew quickly, and within four years, Statler moved the business to Farmingdale.

“The market is really controlled by the NHL,” said Statler. “If the Rangers and Islanders are doing well, kids are excited about hockey, they want to play, that really drives the market.”

Statler says more and more kids are getting into the sport. He recalls that more of his customers were adults when he first started in the business, but guess that the average age of his customers now are 12 to 20 years old, and surprisingly he sells more ice hockey equipment through the year than street hockey gear.

“I think the Islanders leaving Long Island could hurt the business though, its [hockey’s] gotta be in people’s faces; out of sight, out of mind, but we’ll see,” said Statler.

His most popular selling item...definitely sticks. Statler said mostly because they break most compared to the other standard equipment in the sport. In addition, he said his skate sharpening service is popular because of their reputation with the quality of sharpening. He said many of his sharpening customers travel from New Jersey, and Brooklyn for that service alone. There are approximately 15 ice rinks on Long Island.

News

If the Farmingdale Rams are going to get over the top and capture the Skyline Conference for men’s soccer in 2014, it will take some more aggressive play. That’s according to team captain and defensive player Vincent Danetti. 

 

“We don’t have a lot of big guys on our team,” Danetti said. “We need to play aggressive.” 

Bring your four-legged friends—in costume if they’d like—to roam Old Westbury Gardens during ‘Dog Days.’ Twice a year canines are welcome to accompany their (leashed) humans around the grounds of the mansion, and this is Fido’s last shot until spring. On Sunday, enjoy exhibits from rescue groups and animal welfare organizations from 1 to 4 p.m. A dog costume contest and parade takes place at 3 p.m. All activities included with admission: $8, $5 for seniors and $3 for children ages 7 to 17. At 71 Old Westbury Rd., Westbury, Saturday, Oct. 25 and Sunday, Oct. 26 from 10 a.m. to 5 p.m. Tel: 516-333-0048.



Sports

The Farmingdale State College Women’s Volleyball team earned a three-set victory of York in a non-conference match on Oct. 8. 

 

Tied 4-4 in the opening set, Farmingdale State freshman defensive specialist Gina Giacalone served for 14 consecutive points to extend the advantage 18-4. The Rams cruised to a 25-8 victory in the first set. 

Farmingdale team wins annual Bethpage Ocean to Sound Race

On Sunday, Sept. 28, the Farmingdale-based Runner’s Edge team earned first place overall in the 29th annual Bethpage Ocean to Sound Relay. The team, representing the Runner’s Edge running and multisport specialty store located at 242 Main St. in Farmingdale, consisted of Boyd Carrington, Andrew Coelho, Nick Pampena, Tim Lee, Shawn Anderson, Ryan Healy, Kevin Galante, and Brandon Abasolo. It completed the 50-mile course from Jones Beach State Park to Theodore Roosevelt Memorial Park in Oyster Bay in 4 hours, 41 minutes, 58 seconds. The runners won by a margin of more than 10 minutes over the runner-up team from the Sayville & Smithtown Running Company, with much of the difference supplied by the strong Leg 2 performance by Andrew Coelho. Runner’s Edge Teams also took second place honors in the Mixed Open and Men’s Masters Divisions of the Relay. The Relay was sponsored by Bethpage Federal Credit Union (“Built to Give You More”), with new Race Directors Glen Wolther and Keith Montgomery managing the event for the host Greater Long Island Running Club.


Calendar

Women's Club of Farmingdale - October 16

Board of Trustees Work Session - October 20

Jack O'Lantern Extravaganza - November 2


Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com