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Hockey Goes Underground

If you are a hockey player who plays or resides on Long Island, then you have probably heard of Hockey Underground, located at 145 Milbar Blvd. in Farmingdale. The store opened at its Farmingdale location in 2012, but had been operating for many years in a warehouse in Freeport, just blocks away from the Freeport Ice Rink.

In order to accommodate their increasing customer base, store owner George Statler III said it was necessary to move. Farmingdale fit his store’s needs, “It’s a very central location, off a main highway, and very easy to get to,” said Statler.

“Hockey isn’t as big, as say, baseball, on Long Island,” said Statler, but he explained that there are more stores that sell baseball equipment because of higher number of people looking for that type of equipment. He said the same percentage of athletes are buying hockey equipment.

Statler began selling in warehouse, closed to the public. He originally worked for his father’s stores, Baseball Plus, before branching off into multisport equipment sales, and then finally into hockey.

His start with public sales began with the sale of a single hockey stick, when one of the hockey players— who had just finished a game at the adjacent rink in Freeport—observed him unloading a shipment into the warehouse. Statler said the warehouse at the time was strictly storage and not in any kind of order for display of merchandise.

That hockey player brought a friend, who brought a friend, who brought a friend and soon, Statler said he had many regular visits from new customers.

He’d ask the young hockey players about their typical purchases, where they would shop for hockey equipment. They all said they did not really have a brick and mortar place to shop, which was also reasonably priced. The new customers told Statler that they usually ordered hockey gear online, but didn’t like it; they wanted to see and touch the gear before making a significant purchase. That is when Statler knew he had to convert the warehouse and open to the public.

Statler confesses, he’s not a hockey player and, in fact, he never ever knew his Freeport location was near an ice rink. He was a baseball guy.

Slowly he learned that there was a good amount of hockey playing happening on Long Island.

He said the word-of-mouth customers named his Freeport location “Hockey Underground” because it was like a dungeon at first and the only hockey players who knew of it were from other hockey placers. It grew quickly, and within four years, Statler moved the business to Farmingdale.

“The market is really controlled by the NHL,” said Statler. “If the Rangers and Islanders are doing well, kids are excited about hockey, they want to play, that really drives the market.”

Statler says more and more kids are getting into the sport. He recalls that more of his customers were adults when he first started in the business, but guess that the average age of his customers now are 12 to 20 years old, and surprisingly he sells more ice hockey equipment through the year than street hockey gear.

“I think the Islanders leaving Long Island could hurt the business though, its [hockey’s] gotta be in people’s faces; out of sight, out of mind, but we’ll see,” said Statler.

His most popular selling item...definitely sticks. Statler said mostly because they break most compared to the other standard equipment in the sport. In addition, he said his skate sharpening service is popular because of their reputation with the quality of sharpening. He said many of his sharpening customers travel from New Jersey, and Brooklyn for that service alone. There are approximately 15 ice rinks on Long Island.

News

Marc Anthony Bynum was able to make a prize-winning dish out of the ingredients in the “mystery basket”—matzah, salty peanuts, dried strawberries, and cocoa nibs—to win the Food Network's TV show Chopped in June 2010. Two months later, he returned to the show for a second time, where he excelled through the appetizer round with a combination of dandelion greens, Greek yogurt, liverwurst and catfish, which allowed him to move forward through the entrée and dessert rounds to win. But it was the combination of geoduck, Buddha’s hand, black radishes and waffle cones that did him in when he appeared in the grand finale of the Chopped Tournament in September that year. 

Due to what appears to be a colossal error on the part of the Nassau County Assessor’s office, or perhaps an errant interpretation of state law, 1,100 military veterans and Gold Star families in Farmingdale will have to wait for their tax break until next year.

 

The Farmingdale School District is among several local school districts that recently approved resolutions extending the exemption to local veterans, even though budgets and Albany’s tax cap make it a tough choice. Earlier this year, school board trustees uanimously voted to provide a school tax exemption for veterans living in the district, starting with the 2014-15 school year. 


Sports

The Farmingdale Devils  U10 Travel Baseball team defeated the West Islip Gold team 11-6 to win the Bayport Bash baseball tournament last weekend. The Devils swept both games on Saturday to advance to the championship game. In the championship The Devils struck for four runs in the first inning. Nick Napolitano and Nick Disanti  started it off with singles and were driven home by Gavin Weinstock’s 200 foot blast off the left field wall. Timmy Purack and Matt Brandimarte followed with run scoring singles and the Devils were on their way to their first title of 2014. Nicholas Napolitano pitched three solid inning for the win. The Devils will now compete in the Half Hollow Invitational Spring Tournament. 

 

— Submitted by The Farmingdale Devils

The Dalers Boys Varsity Lacrosse team (3-2) are putting their best foot forward, after losing two games this season.  

 

On March 25, the Dalers took their home turf to face the Lynbrook Owls. During the game, the Dalers Tom McPartland and Chris Brown each scored two goals, while goalies Matt Deluca and Scott dePalmer racked up a total of 11 saves. Despite the valiant effort, the Dalers lost to Lynbrook High School 11-7. 

 

The Dalers are currently 3-2 this season. Their next game will be held on April 17 at Long Beach. 


Calendar

Women's Club of Farmingdale - April 17

Maundy Thursday - April 17

Good Friday - April 18


Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com