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Prices Too High, We Won’t Buy: The 1969 Long Island Meat Boycott

As communities today struggle to recover from the biggest financial crisis since the Great Depression, let’s take a look at how one community on Long Island faced a financial crisis during the 1969 recession…

During the summer of 1969, the cost of living was soaring and meat was increasingly more expensive. Middle-class consuming families were choosing to buy cheaper cuts; while, many working-class families as well as senior citizens on fixed incomes were finding it impossible to afford even the cheapest cuts of meat like hamburger. Unwittingly following in the footsteps of thousands of housewives before them, two women in Levittown kicked off a consumer protest that gained national attention. 

 

Despite no prior political involvement and having just given birth to her second child that summer, Mickey DeLorenzo, a local housewife, and her sister, who recently moved to Nassau County, decided to call a boycott of meat. Placing an invitation in the local newspaper, Mickey called on families from her close-knit community to gather at the Levittown Hall, a community space in the town center. The room filled with families angered over the high cost of living. 

With no shopping centers in Levittown, 100 housewives gathered to picket the grocery store at the Hempstead Turnpike shopping center on August 12, 1969. They called themselves For Lower Prices (FLP). Handing out menus for “tasty fish dishes,” the women chanted, “Let the meat rot!,” and “Prices too high, we won’t buy!” 

 

Making this their first stop, the women split up and targeted three supermarkets in the shopping center (L.I. Housewives Stage Boycott on Meat Sales,” New York Times, Aug. 12, 1969.) With her two children including her newborn son in tow, Mickey organized pickets around Nassau County. The pickets enraged the supermarkets and FLP members were threatened with arrest on more than one occasion. By October, DeLorenzo estimated that 1,500 housewives on Long Island were actively participating in the boycott activities (“An Angry Wife Warns of High Meat Costs,” Chicago Tribune, Oct. 8, 1969.)

 

The boycott generated significant media coverage beyond the greater New York area. Within a month of organizing their first picket, FLP members were putting together FLP Kits, starter packets to help other communities organize a meat boycott. With no national coordination, meat boycotts sprung up in Virginia, Connecticut, Colorado, and Florida (“Meat Boycott Leader Criticizes House Panel,” Los Angeles Times, Oct. 8, 1969.)  

I am professor at the University of Illinois writing a book on the history of housewives and consumer activism. If you are one of these women or know women who participated in the 1969 meat boycott or any other meat boycott between 1966-1973, I would very much like to interview you. I will be conducting interviews over the phone and in person throughout the coming months. I can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or at 312-413-0166.

 

—Prof. Emily E. LB. Twarog, University of Illinois


News

Due to what appears to be a colossal error on the part of the Nassau County Assessor’s office, or perhaps an errant interpretation of state law, 1,100 military veterans and Gold Star families in Farmingdale will have to wait for their tax break until next year.

 

The Farmingdale School District is among several local school districts that recently approved resolutions extending the exemption to local veterans, even though budgets and Albany’s tax cap make it a tough choice. Earlier this year, school board trustees uanimously voted to provide a school tax exemption for veterans living in the district, starting with the 2014-15 school year. 

In the aftermath of a fatal carbon monoxide leak at Legal Seafoods in Huntington, the Village of Farmingdale passed new legislation requiring all residential and commercial properties carry a carbon monoxide detector. 

 

“The whole idea behind this is public safety,” said Farmingdale Mayor Ralph Ekstrand.

 

On April 7, Farmingdale Trustees unanimously voted to amend village code as a proactive measure to prevent future harm from carbon monoxide poisioning.   


Sports

The Farmingdale Devils  U10 Travel Baseball team defeated the West Islip Gold team 11-6 to win the Bayport Bash baseball tournament last weekend. The Devils swept both games on Saturday to advance to the championship game. In the championship The Devils struck for four runs in the first inning. Nick Napolitano and Nick Disanti  started it off with singles and were driven home by Gavin Weinstock’s 200 foot blast off the left field wall. Timmy Purack and Matt Brandimarte followed with run scoring singles and the Devils were on their way to their first title of 2014. Nicholas Napolitano pitched three solid inning for the win. The Devils will now compete in the Half Hollow Invitational Spring Tournament. 

 

— Submitted by The Farmingdale Devils

The Dalers Boys Varsity Lacrosse team (3-2) are putting their best foot forward, after losing two games this season.  

 

On March 25, the Dalers took their home turf to face the Lynbrook Owls. During the game, the Dalers Tom McPartland and Chris Brown each scored two goals, while goalies Matt Deluca and Scott dePalmer racked up a total of 11 saves. Despite the valiant effort, the Dalers lost to Lynbrook High School 11-7. 

 

The Dalers are currently 3-2 this season. Their next game will be held on April 17 at Long Beach. 


Calendar

Women's Club of Farmingdale - April 17

Maundy Thursday - April 17

Good Friday - April 18


Columns

1959: The Year The Music Stopped Playing
Written by Michael A. Miller, mmillercolumn@gmail.com

The Eccentric Heiress Of ‘Empty Mansions’
Written by Mike Barry, MFBarry@optonline.net

Yellow Margarine And A Pitch For The Ages
Written by Michael A. Miller, mmillercolumn@gmail.com