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Prices Too High, We Won’t Buy: The 1969 Long Island Meat Boycott

As communities today struggle to recover from the biggest financial crisis since the Great Depression, let’s take a look at how one community on Long Island faced a financial crisis during the 1969 recession…

During the summer of 1969, the cost of living was soaring and meat was increasingly more expensive. Middle-class consuming families were choosing to buy cheaper cuts; while, many working-class families as well as senior citizens on fixed incomes were finding it impossible to afford even the cheapest cuts of meat like hamburger. Unwittingly following in the footsteps of thousands of housewives before them, two women in Levittown kicked off a consumer protest that gained national attention. 

 

Despite no prior political involvement and having just given birth to her second child that summer, Mickey DeLorenzo, a local housewife, and her sister, who recently moved to Nassau County, decided to call a boycott of meat. Placing an invitation in the local newspaper, Mickey called on families from her close-knit community to gather at the Levittown Hall, a community space in the town center. The room filled with families angered over the high cost of living. 

With no shopping centers in Levittown, 100 housewives gathered to picket the grocery store at the Hempstead Turnpike shopping center on August 12, 1969. They called themselves For Lower Prices (FLP). Handing out menus for “tasty fish dishes,” the women chanted, “Let the meat rot!,” and “Prices too high, we won’t buy!” 

 

Making this their first stop, the women split up and targeted three supermarkets in the shopping center (L.I. Housewives Stage Boycott on Meat Sales,” New York Times, Aug. 12, 1969.) With her two children including her newborn son in tow, Mickey organized pickets around Nassau County. The pickets enraged the supermarkets and FLP members were threatened with arrest on more than one occasion. By October, DeLorenzo estimated that 1,500 housewives on Long Island were actively participating in the boycott activities (“An Angry Wife Warns of High Meat Costs,” Chicago Tribune, Oct. 8, 1969.)

 

The boycott generated significant media coverage beyond the greater New York area. Within a month of organizing their first picket, FLP members were putting together FLP Kits, starter packets to help other communities organize a meat boycott. With no national coordination, meat boycotts sprung up in Virginia, Connecticut, Colorado, and Florida (“Meat Boycott Leader Criticizes House Panel,” Los Angeles Times, Oct. 8, 1969.)  

I am professor at the University of Illinois writing a book on the history of housewives and consumer activism. If you are one of these women or know women who participated in the 1969 meat boycott or any other meat boycott between 1966-1973, I would very much like to interview you. I will be conducting interviews over the phone and in person throughout the coming months. I can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or at 312-413-0166.

 

—Prof. Emily E. LB. Twarog, University of Illinois


News

At a recent meeting of the Farmingdale Board of Education, school district superintendent John Lorentz discussed New York State’s proposal to invest $2 billion into districts statewide

through the Smart Schools Bond Act.

 

If approved by voters in the upcoming general elections, the act would allow the state to borrow $2 billion in the form of a capital bond to provide students with access to classroom

technology and high-speed internet connectivity, with the goal of equalizing opportunities for children to learn, adding classroom space, expanding pre-kindergarten programs, replacing classroom trailers with permanent instructional space and installing high-tech security features in schools. 

Over the weekend, thousands of Long Island residents flocked to the Village of Farmingdale for its 26th annual Columbus Day Weekend Fair and Fireman’s carnival. Running from Oct. 9

to 13, the five-day affair featured live music from Farmingdale’s own Electric Dudes and Long Island party band Superbad, a Fire Department barbecue, food vendors, a street fair, fireworks, carnival rides, games for kids of all ages and, of course, the Columbus Day parade. 


Sports

Last week, officials with the St. Kilian Saints baseball team inducted John Lombardi and Aaron Powell into their Hall of Fame. 

 

—Submitted by Farmingdale PAL and St. Kilian Baseball 


The 2014 Reilly Cup finals featured the two most successful OTHG teams over the last 9 years. Sal’s Place and Singleton’s have had 11 finals appearances and 7 championships between them during this period of time. They split 2 games during the regular season and Singleton’s became the winner’s bracket representative in the 2014 Cup by beating Sal’s deep in the tournament.

 

Sal’s took the first game 14-7. The game was close until the 8th inning when Sal’s broke it open with some timely hits and taking advantage of a Singleton’s miscue or two.  Sal’s held

Singleton’s to 7 runs with outstanding all-around defense, which was particularly impressive given that some of their significant contributors were visibly fighting through late-season injuries. 


Calendar

Homecoming - October 24

Autumn Fair - October 25

St. Kilian Blood Drive - October 26


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