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Green Veggies Mean Go

24-hour produce program

returns to Kings Food Market

Kings Food Markets  continues its tradition of bringing customers the freshest, highest-quality ingredients with the 2014 launch of its exclusive 24 Hour Just Picked Promise that started last month. The Garden City Kings location on 870 Franklin Ave., which is the only part of the franchise on Long Island, will be taking part in this 24 Hour Just Picked Promise. It is part of Kings’ commitment to make locally grown fruits, vegetables and herbs available to shoppers within 24 hours of being picked—giving consumers the benefits of a local  farm stand in the convenience of their neighborhood food markets.

“At Kings, we are constantly pushing the boundaries on behalf of our customers," said Judy Spires, president and CEO of Kings Food Markets.

She added, "All summer long, shoppers looking for the crispness, taste and nutrition that only comes from locally grown, fresh produce can come to Kings and look for our 24 Hour Just Picked Promise seal. They can know those fruits, vegetables and herbs were hand-picked on a local farm less than 24 hours ago. It’s a commitment to local farmers, quality and freshness you can’t get anywhere else." Kings works with a network of more than 25 regional farmers throughout New Jersey and Connecticut – in towns such as Vineland, Mullica Township, Swedesboro, Landisville, Buena Hammonton, Newfield, Medford, New Lisbon and Millmay, NJ – to deliver all of its Just Picked produce fresh to Kings stores within 24 hours of being hand-picked. Local farmers supplying the program select fresh seasonal products in the morning, and through an expedited distribution process, they are delivered to Kings’ stores and prepared for sale the next day. The program is unique to Kings and was developed in partnership with Massachusetts-based Red Tomato, a non-profit organization committed to better connecting farmers and consumers.

Kings customers looking to support local farmers can look for the 24 Hour Just Picked Promise seal in Kings’ stores. The items available at each store will vary daily  although, customers can expect to find such summer staples as arugula, basil, cilantro, mint, blueberries, cucumbers, kale and tomatoes. For the latest updates on which Just Picked products are available, customers can visit Kings’ website (www.kingsfoodmarkets.com), follow Kings on Twitter (@KingsFoodMkts) – using the hashtag #KingsJustPicked – or like Kings on Facebook (www.facebook.com/kingsfoodmarkets)

The program will run in all Kings stores Memorial Day weekend through Labor Day.