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Teaching Youth How To Fight Tobacco Marketing

There is a statewide initiative to combat youth cigarette and tobacco product use that focuses on teaching our youth all about the power of cigarette and tobacco marketing in local stores and in advertising in general. 

Although Joe Camel, a popular advertising tool for Camel cigarettes, is no longer permitted in youth magazines and publications, there remain many avenues used by cigarette companies to lure young people into beginning, what they hope, will be a lifelong addiction to cigarettes and tobacco products.  

The statewide initiative, which has been effective nationwide, was brought to Glen Cove High School the week of Dec. 10 by the SAFE Pride Project Coalition’s School Committee who partnered with the Glen Cove School District’s Health, Physical Education and Athletic Department and the Tobacco Action Coalition of LI.

Safe Inc.’s Pride Project Coalition conducts needs assessments every two years to measure youth alcohol, tobacco and other drug use. In 2012, the Bach Harrison Prevention Needs Assessment Survey indicated tobacco use had increased from 2010 across grades 6, 8, 10, and 12. 

• Since the 2010 survey, past-month cigarette use increased for all grades (0.5 percent increase in the sixth grade, 2.5 percent increase in the eighth grade, 3.2 percent increase in the 10th grade, and 2.3 percent increase in the 12th grade). 

• 14.4 percent of eighth-graders have tried smoking at least once in their lifetime. Although this rate is below the national MTF rate of 20 percent, it still shows a large increase from sixth grade. 

• The 30-day use rate among eighth-graders is 3.3 percent, which is an increase from 2010 (0.8 percent).

• Lifetime cigarette use continues to rise into the 10th grade (32.3 percent) and 12th grade (40.4 percent)

Dr. Sharon Harris, SAFE’s Executive Director, said that the Coalition’s School Committee, chaired by Denise Kiernan, partnered with Carol Meschkow, Nassau project coordinator of the Tobacco Action Coalition of Long Island, to implement the We’ve Seen Enough campaign at Glen Cove High School.

“Our relationship with the tobacco coalition has helped us educate and make students and staff aware of tobacco marketing and cigarette use among teens,” said Kiernan, who is also the director of health at Glen Cove High School. “Dr. Sharon Harris and Pride Project Coordinator Aimee Abraham were big players in coordinating this event.”

The activities included the viewing of two compelling videos, one that has a middle school student being followed by tobacco reps that are encouraging her to smoke, and another, depicting an elementary school age girl in a deli who is surprised when she is spoken to by cigarettes behind the counter. 

The message is clear. Tobacco companies are working hard to encourage youth to smoke. 

Part of the program also included an opportunity for students to sign team comment postcards, and for teachers to sign an adult postcard stating their support for ending the advertising campaigns and smoking among youth which they plan to send to the state. 

On Friday, there was a poster outside the lunchroom to involve all students in the program. They could sign it voicing their support for an end to the cigarette marketing techniques as well as the postcards. And the videos were showing on a nearby screen throughout the day. Many students stopped by because they were curious at first, but once finding out about the initiative they committed to helping by becoming involved.

“The challenge is to get the students to advocate, to make it more challenging for the tobacco companies to do their marketing,” said Coalition Co-Chair Tony Gallo. “The idea is to get tobacco products less visible in convenience stores by signing this poster and sending the postcards to New York State lawmakers and we are doing that.”

Gallo said the children were very interested in the program. They realize that they are being targeted and were interested in finding what avenues they could use to advocate for themselves.  

Teens as Teachers, who are youth leaders at the high school, and student volunteers manned the tables outside the gym encouraging their peers to sign the poster and asking them if they smoked too.

“Being able to see these youth advocate-defending their right to a bright future for themselves, and for the generations that will come after them, is the hope that fuels our work here in Glen Cove,” said Pride Project Coordinator Aimee Abraham. 

Carol Meschkow, the Nassau project coordinator for the Tobacco Action Coalition (TAC), said she was impressed by the student leaders that manned the tables. “They assumed the role of peer mentors and ambassadors of the initiative,” she said. “It is so rewarding to see youth leaders emerge as a result of one these programs.”

The Glen Cove teens want to also write to their local newspapers to make others in their community aware of the dangers of tobacco marketing.

“I didn’t realize the significance advertising had on children,” said Caitlin Brown, one of the students at the table. “I feel like we should also do this in gym class instead of just health class since all the kids take gym.”

Taylor Grella, also behind the table encouraging her peers to check out all of the information and fill out the post cards, said she’d learned a great deal this past week. “I didn’t know that cigarettes have tar in them like the blacktops on the street,” she said. 

Sara Testa was surprised by just how much power the placement of cigarettes behind the counter has on young children which she learned in one of the videos. “I also didn’t know there is rat poison in cigarettes,” she added.

Legislator Delia DeRiggi-Whitton went to the high school to commend students for their efforts saying she was proud to participate. 

“I have always been very impressed by all that SAFE does to protect the children of Glen Cove and am very happy to support them however possible,” said DeRiggi-Whitton. “The issues that SAFE deals with are close to my heart and are issues that I have made a priority in my own work at the legislature - from prescription drug abuse to cigarette marketing and sales.”  

Even though the weeklong event is over, the high school students say they don’t want the initiative to end. There is talk about hanging the postcards around the school before sending them to the state so everyone can read them and become more committed to not smoking.

The Teens as Teachers and Youth Volunteers included: Caitlin Brown, Nicole Bedell, Surina Joshi, Taylor Grella, Sara Testa, Diana Delgado, Cindy Hernandez, Yanire Pizarro, Joseph Reyes and Anthony Guttilla.

For further information on SAFE, Inc. PRIDE Project Coalition and their initiatives contact Coalition Coordinator Aimee Abraham at 516-676-2008. SAFE Inc. is a not-for-profit tax-exempt substance abuse education and prevention agency located in Glen Cove. Visit www.safeglencove.org and www.facebook.com/GlenCovePrideCoalition.

News

Local residents were out in full force at Thursday night’s zoning board meeting at Glen Cove City Hall in opposition of a new 7-11 convenience store that is set to be built at the corner of 4th Street and Cedar Swamp Road. According to Stuart Grossman, chairman of the Zoning Board, the meeting was officially supposed to be focused on sign variances for the new store, but residents wanted to make sure their voices were heard.

New York State Assemblyman and Frost Pond Road resident Michael Montesano said that he hopes the board will deny the application for the new 7-11 because of the traffic impact and light pollution the new store will create.

If you missed the 6th annual champagne party at Coe Hall in Planting Fields, put it on your calendar for next year, because this is the party of the summer. A total of 175 guests attended, many in costume, a new addition to the popular event. The always ebullient Henry Joyce, executive director of Planting Fields Foundation, greeted his guests with his date, Daphne, a 3-month-old long-haired Dachshund, who is a companion for his Great Dane, Lucy.

“This is a splendid event to celebrate Coe Hall and Planting Fields; everything looks so wonderful in the summer,” said Joyce. “The gardens are glorious and we have a new exhibition to celebrate and it’s just so lovely to be out here in these gardens.”


Sports

The Long Island Council on Alcoholism and Drug Dependence (LICADD) is holding its 34th Annual R. Brinkley Smithers Golf Invitational, a charity tournament, on Monday, Sept. 22, at The Creek and Piping Rock Clubs in Locust Valley.

This year, LICADD will have Kristin Thorne, Emmy Award Winning WABC-TV news reporter and personality joining them as Emcee and Auctioneer. The live auction boasts playing opportunities at some of the country’s top golf courses, along with dozens of silent auction and raffle prizes to please the most discriminating of tastes.

All athletes interested in putting their bodies to the ultimate test can hop on over to Theodore Roosevelt Memorial Park in Oyster Bay, which will once again be the site of Long Island’s premiere multisport event – the 27th annual Runner’s Edge - Town of Oyster Bay Triathlon on Saturday, Aug. 23, and the Runner’s Edge – Town of Oyster Bay Junior Triathlon for youngsters ages 8-13 on Sunday, Aug. 24. 

 

The Saturday main event is a “sprint” triathlon, which consists of a half-mile swim in Oyster Bay harbor, a one loop 15 kilometer bike ride over hill and dale through beautiful Oyster Bay, Oyster Bay Cove and Laurel Hollow, and a 5 kilometer run through Mill Neck and Brookville, “up” to Planting Fields Arboretum and “down”to the finish at back at  Roosevelt  Park.


Calendar

Zumba-Thon Fundraiser

Wednesday, Aug. 27

Live Music

Wednesday, Aug. 27

School Supply Program

Saturday, Aug. 30



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