Written by Cory Twibell: email@example.com Friday, 23 March 2012 00:00
Hats here in the United States are often synonymous with statements: team allegiances, sponsorship obligations or setting a trend.
In the case of Flexfit, the company known for their stretchy, one-size-fits-all technology, its new “Hamylo” hat will represent something significantly more charitable.
Flexfit, which has offices in Hicksville and California, recently teamed with Hamylo, a nonprofit organization aiding in the Haitian relief efforts, to produce a custom-embroidered, special edition hat with proceeds going toward recovery in the earthquake-ravaged nation.
Hamylo Founder Macc Plaise, a documentarian and philanthropist, explains, “As a young organization with big dreams of helping the people of Haiti, we are very fortunate to have the support of Flexfit. The collaboration between Flexfit and Hamylo is a great beginning for us, and we are very proud to be working with such a pre-eminent headwear manufacturer.”
Plaise co-produced the documentary Sweet Micky for Prezidan, which depicts the presidential campaign of Haitian musician Michel “Sweet Micky” Martelly in early 2011. The film features former Fugees member Pras Michel (who urged Martelly to run for office), President Bill Clinton, Ben Stiller, Sean Penn, Danny Glover and Wyclef Jean (Fugees member and a Haitian presidential candidate once, himself).
The hats, which will be given out at the premiere of Sweet Micky, feature an “H” topped with the Cap of Liberty as it appears on Haiti’s national flag.
The Red Cross estimated the Jan. 12, 2010 earthquake affected 3 million Haitians (the 2011 population was reported at nearly 10 million), with the Haitian government estimating 316,000 deaths following the earthquake. “Flexfit is proud to lend its brand to bringing awareness to the cause of re-building the nation of Haiti,” said Andy Song, marketing manager for Flexfit.
While no official release date for the hat was provided (May is the target month), Flexfit and Hamylo’s efforts represent a global movement of relieving and rebuilding Haiti, one person – and one hat – at a time.