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Fifth Anniversary Celebration for Shag

Introduces New Line of Jewelry; Raises Funds for Winthrop Cancer Center

In the season of giving, Shag, located at 1370 Northern Blvd., was in the holiday spirit by hosting an event that both introduced a line of jewelry from Simone I. Smith, S.I.S. Jewelry, while using the occasion as a fundraiser for Winthrop-University Hospital’s Cancer Center for Kids and the American Cancer Society and, finally, to also to celebrate the store’s fifth anniversary in downtown Roslyn.

The evening was a success as Shag’s trunk show specialty provided for another large turnout of fashion seekers from Long Island and the entire New York City area. Over 150 people dropped by the store on a chilly, yet festive, night to examine the new line of jewelry and take part in more good causes. The night was capped off by an appearance of both Ms. Smith and rap star, LL Cool J.

However, the real excitement came the next day. That’s when co-owner Randi Butwin, along with Ms. Smith and her family and the rap star all visited Winthrop-University’s cancer center for children with their bags of gift cards.

Ms. Butwin will always remember the smiles on the children’s faces as they received their gifts.

“It was the most rewarding feeling I’ve ever had,” she told The Roslyn News. “When LL Cool J walked in, it was great. Nobody wanted to leave. It was just phenomenal.”

The evening was also a time for Shag’s proprietors to reflect on their successful run in downtown Roslyn.

Ms. Butwin recalled Shag’s first night in the village, back in Dec. 1, 2006. The store, she recalled, “started from ground zero” with only a limited stock of accessories in supply. But that didn’t matter to the customers. Right away, Shag was fulfilling a need for local customers. “We were selling out of boxes, until we had no merchandise left,” Randi said.

And from that moment on, Shag has stayed loyal to its customers. “We are family and friends,” co-owner Ann Corn added.

Shag’s specialty, as noted, is its trunk shows, which allow customers to view the latest jewelry lines. The first such shows were held in the summer months where customers could relax and enjoy entertainment from the store’s back patio, one that overlooks a bay separating Old Northern Boulevard from the park near the Bryant Library.

Such shows have proven so popular that they are now held two or three times a month. “[Trunk shows] are a niche we have found,” said Ms. Corn.“ They have brought so much business to Roslyn. The merchandise is fresh,” coming, as Ms. Corn added, from New York, Los Angeles, and Las Vegas.

For this evening, Shag hosted its own Winter Wonderful theme for the Simone I. Smith line. The evening was also about more than introducing a new line of jewelry and celebrating the holiday season.

As Ann Corn noted, it was also the first night of Chanukah and so it was altogether fitting that Shag would perform such a special deed for children who are so critically ill.

“We have been so blessed, so lucky,” she said. “We need to give back to people in need.”