The coupons start to arrive.

They come at us from all angles and from every media that we are tuned into. They promise lower prices and try to tempt the public with beautiful pictures, usually of half-dressed females or muscular he-men.

The coupons represent the many aspects of Long Island life. The 3,000-mile oil and filter discounts at local garages represent the Automotive Industry. Saving a few dollars on car expenses is wonderful. With gas prices soaring to $3 per gallon, we drivers can use a bargain.

The new restaurants start their get-acquainted tactics with a slew of coupons. "Buy one dinner, get one free - if less than the more expensive dinner." What a good deal! Let's call for a reservation! I hope their food is good!

Next come the dry cleaning stores with wonderful deals, if you bring in an armful of clothing. Some cleaners will even come to your house to pick up clothing for the same price. We will try them once and if they do a good job, we will become regular customers.

One dollar off on a large pizza pie is another source of great coupons. Long Island has the best pizza in the world. We are positive that any new store offering coupons of pizza will be a quality operation. Do they deliver the pie still piping hot? How is the crust? Thin enough? Good!

Clothing stores are another prolific source of the dated certificates we call coupons. Sneakers, sportswear, uniforms, jeans, active wear and children's clothing are all subject to coupons.

New fall or summer styles also are reasons to be issued "dollars off coupons."

Other rife areas for "couponery" - my word are photos, fitness, picture frames, haircuts and even tanning salons.

Personally, I am not shy about using these discount certificates, but I do know people who would not be "caught dead" using a coupon. They feel it is demeaning and/or cheapening. I respect their point of view. If you are going to a restaurant with a "non-coupon" person, get the ground-rules straight between yourselves. It will help avoid a hassle.

I wish you all a mailbox full of worthwhile coupons. Use them as you wish!