Written by Tribune Staff, firstname.lastname@example.org Saturday, 30 November 2013 00:00
Former Real Housewife of New York, talk show host and Skinnygirl founder Bethenny Frankel is teaming up with Woodbury-based beverage titan, AriZona to create a new line of low-calorie, non-alcoholic beverages.
“This partnership was a natural fit,” said Wesley Vultaggio, co-owner and creative director of Arizona Beverages. “We love creating new products for our fans that are looking for innovative, low-calorie options.
Frankel announced the new partnership and the resulting line of Skinnygirl Sparklers—a line of five-calorie sparkling waters mixed with real fruit juice—on a recent episode of Bethenny.
“I wanted to give my fans a delicious alternative to plain sparkling water and sodas,” said Frankel. “My new Skinnygirl Sparklers are light, refreshing, fun and flirty and I am excited to partner up with AriZona Beverages to bring my vision to life.”
Sparklers will be available in four flavors: Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut. The new line will launch in New York at the end of November with a national rollout to follow.
“Bethenny has developed a fantastic brand with Skinnygirl,” said Vultaggio. “She has a loyal fan base and is a remarkable businesswoman. We look forward to working with her to bring more great tasting flavors of Skinnygirl Sparklers to market.”